Take control of your marketing data.
New Standard in Measurement

The Complete
Measurement Suite

Stop optimizing in the dark. Gain total clarity on your campaign performance across every channel and device. Understand exactly what drives growth and scale confidently with a unified, privacy-first platform.

Advanced Attribution

Capture every conversion with privacy-preserving models that overcome signal loss. Get reliable, unbiased data to optimize effectively across all your iOS and Android campaigns.

Single Source of Truth

Unite all your data in one trusted platform. Eliminate discrepancies between sources, remove fragmentation, and make confident decisions based on complete, accurate information.

Real-Time Data Access

Access campaign performance as it happens. Get instant visibility into installs, events, and revenue with dashboards that update in real-time for immediate optimization.

Audience Segmentation

Divide your audience into meaningful groups based on behavior, demographics, and psychographics. Target the right users with personalized messages to boost retention.

Unified Measurement

Cross-Platform Mastery

Your users exist everywhere. Your measurement should too. We bridge the gap between devices to deliver a single, cohesive view of the customer journey.

Mobile First, Not Mobile Only

While we excel at mobile attribution, our technology extends seamlessly to web and beyond, ensuring no touchpoint is missed.

Web-to-App Continuity

Convert web traffic into loyal app users. Track the transition from mobile web to app install with precision smart banners and deep linking.

Audience Segmentation

Target the right user,
every time

Don't treat your users as a monolith. Divide your audience into meaningful subgroups based on shared characteristics to deliver hyper-personalized campaigns that drive engagement and retention.

Behavioral

Group users based on actions: session frequency, feature usage, purchase history, or specific in-app milestones.

Psychographic

Target based on interests and lifestyle. Understand not just what users do, but why they do it, to tailor your messaging.

Demographic

Segment by age, location, language, and device type to ensure your campaigns reach the right persona.

Audience Segments

High Value WhalesGrowing
Spent > $100 in last 30 days
At Risk of ChurnCritical
Inactive for 7+ days
Tutorial Drop-offRetarget
Stuck at Level 3
Live Data Sync
Gaming Performance

Everything you need to measure gaming performance

From casual mobile hits to complex browser-based games, get the full picture of your player's journey across mobile and web.

Cross-Platform Measurement

Measure installs, conversions, and revenue across PC, console, mobile, and web. Connect any marketing touchpoint to game purchases on Steam, Epic, PlayStation, Xbox, and Nintendo.

Unified Player View

See how players move between devices throughout their lifetime. Connect the dots from mobile ad to PC and console purchase, creating a single source of truth for every player's journey.

In-Game Event Measurement

Go beyond installs. Attribute tutorial completions, first purchases, activations, and custom events across all gaming platforms with the same precision you expect from mobile.

ROI & LTV Insights

Link every marketing dollar to long-term player value. Compare CAC, ROAS, and LTV across platforms to identify which channels deliver your most profitable players.

Raw Data & Analytics

Access granular attribution data for custom analysis. Export to your data warehouse and combine with first-party data to unlock insights unique to your gaming business.

Seamless Integrations

Connect instantly with Steam, Epic, PlayStation, Xbox, and Nintendo, plus thousands of ad networks. No complex implementations – just out-of-the-box measurement.

Common Questions

Learn more about how our measurement suite fits into your stack. Can't find what you're looking for?

By connecting fragmented data points from various networks and platforms into a single source of truth, you eliminate guesswork. This allows for data-driven decisions that directly impact growth and budget efficiency.

Segmentation allows you to tailor your marketing to specific user needs rather than using a 'one-size-fits-all' approach. This leads to higher engagement, better retention, and more efficient ad spend by targeting only those most likely to convert.

We use advanced matching technologies to connect user touchpoints across mobile, web, PC, and console. This reveals the true customer journey, attributing credit to the initial touchpoint regardless of where the final conversion happens.

Yes. Our dynamic segments update instantly based on user behavior. These lists can be automatically synced with ad networks for immediate retargeting.

Everything that matters: tutorial completions, first purchases, activations, DLC downloads, multiplayer matches, guild joins, season completions. Define custom events specific to your game's economy.

Yes – see gaming performance alongside all your marketing channels. Compare Steam CAC against mobile CAC, PlayStation LTV against web LTV, all in unified dashboards with consistent metrics.

Yes. Our solutions are built to adapt as privacy regulations evolve. We ensure full campaign visibility while strictly adhering to frameworks like SKAdNetwork, GDPR, and CCPA, protecting user choices without losing insights.

Start measuring what matters

Join the next generation of growth teams. Setup is fast, data is accurate, and insights are actionable from day one.