About AdShift
AdShift is a Mobile Measurement Platform (MMP) for mobile attribution and in-app analytics. We help teams measure mobile marketing performance by connecting attribution, in-app events, deep links, and partner postbacks into a single source of truth.
Quick facts
- Category
- Mobile Measurement Platform (MMP)
- Developer docs
- dev.adshift.com
- iOS SDK
- github.com/AdShift/ios-sdk
- Flutter plugin
- github.com/AdShift/flutter_plugin
- Unity plugin
- github.com/AdShift/unity_plugin
- React Native SDK
- npmjs.com/package/@adshift/react-native-plugin
What AdShift does
Conversion attribution
Identify which channels and campaigns drove installs and post-install value.
In-app events
Track post-install activity (sessions, purchases, subscriptions) and connect it to acquisition.
Deep linking
Route users to the right content with deep links and deferred deep linking.
Partner postbacks
Work with partner postbacks (including SKAN where applicable) and reconcile signals across sources.
Analytics & reporting
Use AdShift as a central hub to analyze campaigns and turn performance data into decisions.
Quality traffic & profitability
Find higher-quality traffic, reduce waste, and improve profitability by optimizing spend with trusted measurement.
Fraud protection
Reduce invalid traffic and attribution fraud to protect spend and reporting.
Who it's for
Agencies & performance teams
Standardize attribution and reporting across clients and partners.
App developers & product teams
Understand onboarding and post-install behavior with accurate measurement.
Gaming apps
Optimize acquisition with retention and monetization insights by cohort.
E-commerce & subscription apps
Connect acquisition to purchases and subscriptions and optimize for long-term value.