Take control of your marketing data.

The gold standard for ROI measurement

Maximize your profitability by connecting every dollar spent to real revenue. Gain complete visibility into your ad spend, purchases, and monetization—all in one place.

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Ad Spend

Seamlessly track ad spend sources and increase ROAS with granular data. Move from fragmented to unified reporting.

Ad Revenue

Understand the real value of your users with ad revenue data at device and impression level. Uncover which partners are delivering scalable value.

Purchase Revenue

Measure the full user cycle and lifetime value. Discover what drives event and subscription conversions and optimize for more.

Everything you need to measure true marketing ROI

Cost Aggregation

Unite scattered cost data from 100+ ad networks and partners automatically. Get accurate, granular spend metrics down to keyword level, updated in real-time, with historical data for complete optimization confidence.

Ad Revenue

Combine real-time postbacks with daily revenue updates for accurate insights. With fresh, attributed data and complete daily reports, you can confidently optimize monetization and make data-driven decisions.

Purchases

Simplify complex purchase data with automation. Get clear revenue insights with automated validation that accounts for taxes, commissions, and refunds, eliminating confusion and revealing true performance.

Subscriptions

Master subscription revenue complexity effortlessly. Get precise ROI insights with clean data that automatically handles refunds, family sharing, commissions, and taxes – no manual reconciliation needed.

Showcase Profitability to Stakeholders

Move beyond basic install metrics and show executives exactly which campaigns are driving bottom-line profit. Consolidate cost data from all your media sources with revenue from every platform to create a single source of truth. With deduplicated, accurate data, you can confidently demonstrate the real financial impact of your marketing efforts.

Maximize Returns with Smart Allocation

Stop burning cash on underperforming ads and double down on what works. Identify the campaigns generating real profit versus those that only drive volume. Shift your budget to channels delivering the highest LTV users with Day-0 revenue insights, allowing you to make faster, data-driven decisions that directly improve your profitability.

Take control of your ROI measurement

Win back time for strategic thinking

Act on accurate, unified data. Benefit from standardized, real-time data and comprehensive coverage of your ROI on ad spend, purchase revenue, and ad revenue.

Let automation do the work

Reduce manual work by leveraging automated campaign and ad-budget optimization.

Maximize ROAS by uncovering essential insights into:

  • The channels delivering your highest value users
  • Your top performing creatives
  • The users resulting in the highest LTV
  • The partners that generate the most ad revenue

Frequently asked questions about ROI measurement

Everything you need to know about measuring and optimizing your Return on Investment.

Without connecting cost to revenue, you’re optimizing blind. ROI measurement shows which campaigns actually drive profit versus those that just look good on install metrics, enabling smarter budget allocation.

We validate data across multiple sources while handling complexities like taxes, commissions, refunds, and fraudulent transactions. Real-time updates and automatic backfills ensure your data is always accurate and actionable.

Access ROI data down to country, channel, geo, site ID, keyword, and impression level. Our integrations with ad networks and attribution tools provide detailed insights across every dimension that matters.

All of them – in-app purchases, subscriptions, ad revenue, and hybrid models. We handle the complexities of each model including receipt validation, family sharing, and store commissions automatically.

Day-0 revenue data enables real-time optimization. Make decisions based on actual revenue generated today, not estimates or delayed reporting that arrives too late to act on.

Yes. Despite iOS signal loss, we provide accurate measurement for purchases, subscriptions, and ad revenue through modeled data while maintaining full privacy compliance.

Minimal. ROI measurement works seamlessly with your existing implementation. Cost data ingests automatically from integrated partners, and revenue flows from your current setup.

We automatically manage refunds, free trials, family sharing, upgrades, downgrades, and store commissions. See the complete subscriber journey with accurate net revenue at every stage.

Ready to prove your marketing ROI?

Start measuring true ROI with advanced attribution and incrementality testing.

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